Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NOautomorphgimmick at all, a feature most main-line figures have.
He resembles previous Optimus characters in robot mode: his angular chest windows are reminiscent ofCybertronOptimus Prime, while his near-animalistic limbs and color scheme are evocative ofBeast WarsOptimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
Some packaging variants of this figure (perhaps a Wal-Mart exclusive) included a free movie poster depicting a Cybertronian eye overlooking Earth, with an added sticker to the outer plastic bubble saying "Exclusive movie poster!". It is more of a preview of upcoming figures.
